Channel Attribution
Understand which channels drive traffic and which drive conversions
Total Clicks
146
Total Conversions
50
Conversion Rate
34.25%
50 from 146 clicks
Best Channel
email
64.71% conversion rate
Clicks vs Conversions by Channel
Side-by-side comparison across all sources
Channel Performance
All sources ranked by volume
| Channel | Clicks | Unique | Conv. | Rate |
|---|---|---|---|---|
| webinar | 57 | 33 | 1 | 1.75% |
| 17 | 8 | 11 | 64.71% | |
| newsletter | 4 | 2 | 0 | 0% |
| event | 1 | 1 | 0 | 0% |
| qrcode | 1 | 1 | 0 | 0% |
Attribution Comparison
Which channels introduce visitors vs which close conversions
🔍 First-Touch Attribution
🎯 Last-Touch Attribution
email drives
24% of last-touch conversions but only
13% of first-touch
— it converts but doesn't discover new visitors.
Channel Trend
Click volume over time by top 5 channels (weekly)
Best Converting Campaigns
Top campaigns by conversion rate (min. 5 clicks)
| Campaign | Channel | Clicks | Conv. | Rate |
|---|---|---|---|---|
| 12 | 5 | 41.67% | ||
| webinar | 5 | 0 | 0% | |
| webinar | 13 | 0 | 0% | |
| webinar | 27 | 0 | 0% |
Channel Mix
Share of total clicks by channel
Medium Breakdown
Performance grouped by utm_medium
| Medium | Clicks | Unique | Conversions | Conv. Rate |
|---|---|---|---|---|
| video | 66 | 35 | 6 | 9.09% |
| 8 | 5 | 7 | 87.5% | |
| content | 2 | 2 | 0 | 0% |
| direct | 1 | 1 | 0 | 0% |
| webinar | 1 | 1 | 0 | 0% |
| newsletter | 1 | 1 | 0 | 0% |
| qrcode | 1 | 1 | 0 | 0% |