Channel Attribution
Understand which channels drive traffic and which drive conversions
Total Clicks
144
▲ 7100% vs prev
Total Conversions
50
— 0% vs prev
Conversion Rate
34.72%
50 from 144 clicks
Best Channel
email
64.71% conversion rate
Clicks vs Conversions by Channel
Side-by-side comparison across all sources
Channel Performance
All sources ranked by volume
| Channel | Clicks | Unique | Conv. | Rate | Trend |
|---|---|---|---|---|---|
| webinar | 57 | 33 | 1 | 1.75% | — |
| 17 | 8 | 11 | 64.71% | — | |
| newsletter | 3 | 1 | 0 | 0% | ▲ +200% |
| qrcode | 1 | 1 | 0 | 0% | — |
Attribution Comparison
Which channels introduce visitors vs which close conversions
🔍 First-Touch Attribution
🎯 Last-Touch Attribution
email drives
24% of last-touch conversions but only
13% of first-touch
— it converts but doesn't discover new visitors.
Channel Trend
Click volume over time by top 5 channels (weekly)
Best Converting Campaigns
Top campaigns by conversion rate (min. 5 clicks)
| Campaign | Channel | Clicks | Conv. | Rate |
|---|---|---|---|---|
| 12 | 5 | 41.67% | ||
| webinar | 5 | 0 | 0% | |
| webinar | 13 | 0 | 0% | |
| webinar | 27 | 0 | 0% |
Channel Mix
Share of total clicks by channel
Medium Breakdown
Performance grouped by utm_medium
| Medium | Clicks | Unique | Conversions | Conv. Rate |
|---|---|---|---|---|
| video | 66 | 35 | 6 | 9.09% |
| 7 | 4 | 7 | 100% | |
| content | 2 | 2 | 0 | 0% |
| qrcode | 1 | 1 | 0 | 0% |
| webinar | 1 | 1 | 0 | 0% |
| direct | 1 | 1 | 0 | 0% |