Manage Taxonomy
Manage UTM options available to your team — products, sources, initiatives, audiences, mediums & destinations
🏢 Business Areas 2
📦 Products by Business Area 16
👥 WorkNest People
🔒 WorkNest Secure
📡 UTM Sources 27
Sources appear in the utm_source dropdown when creating links.
COMMON SOURCES
google, facebook, instagram, linkedin, twitter, email, newsletter, tiktok, youtube, bing, reddit
🎯 Initiatives 15
Initiatives are used as components in utm_campaign values.
📣 Mediums 19
Mediums appear in the utm_medium dropdown when creating links.
COMMON MEDIUMS
cpc, organic, social, email, referral, display, affiliate, video, podcast
👥 Audiences 17
Audiences are used as components in utm_campaign values. Grouped by category.
region 0
sector 0
size 5
role 4
other 0
📅 Date & Quarter Tags 32
Date options in the Campaign Name Builder. Auto-generated — rolls forward each year.
2026
2027
🔗 Destination URLs 3
Default destination URLs available in the link builder dropdown.
- https://worknest.com/
- https://www.care4quality.co.uk/
- https://www.hrsolutions-uk.com/