Revenue Attribution
Salesforce opportunity revenue attributed to marketing channels via Campaign Type
Total Pipeline TCV
£29.8M+629.6%
TCV of open opportunities
Closed Won TCV
£3.5M+60.5%
163 won deals
Avg Deal ACV
£5.5K+51.5%
Annual contract value
Influenced Opps
2,129+70.7%
With campaign attribution
Win Rate
7.7%-36.9%
Won / total opportunities
Avg Sales Velocity
52 days
Appointment → Won
Revenue by Channel
Won TCV vs Pipeline TCV per Salesforce Campaign Type
Channel Performance
Revenue metrics per Campaign Type
| Channel Type | Opps | Pipeline TCV | Won TCV | Win Rate |
|---|
Monthly Won TCV Trend
Won TCV by channel type over the last 12 months
Period Comparison
Last 90 Days vs previous period
Pipeline Breakdown
TCV value at each simplified pipeline stage
Campaign ROI Funnel
Full journey from click to closed won — UTM-linked campaigns only
13
Clicks
38.5%
5
Conversions
0%
0
Opportunities
0%
0
Closed Won
Revenue by Campaign
All Salesforce campaigns with opportunity attribution
| SF Campaign | Direction | Audience | Opps | Pipeline TCV | Won TCV | Win Rate | Stages |
|---|
Top Performing Campaigns
Top 10 by selected metric
Campaign Type Mix
Share of Won TCV by Campaign Type