* Business Area
👥
WorkNest People
HR & Employment
🔒
WorkNest Secure
Cyber Security
* Product
* Destination URL
The page you want to track traffic to
* Traffic Source
* Campaign Name
{area}_{product}_{initiative}_{relationship}_{audience}_{date}
Area & Product selected above ↑
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Audience...
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Select options to build campaign name...
Count click as conversion
Enable for ungated content sent to clients (guides, blogs, articles). The click-through itself counts as a conversion.

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Full UTM URL
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